Hard Rock Attracting Asians

[stacy123]

The Hard Rock Hotel is setting it's sights on attracting Asian and they are hoping to get an idea on whether or not it will pay off this week during the Chinese New Year Holiday.

They say that the Asian demographic has largely bypassed the casino in the past and they want to do more to change that.

They have spent $770 million dollars on expansions including hotel rooms and suites, restaurants and a concert hall.

The property has planned several Asian-themed events to coincide with the Chinese New Year holiday, ranging from food specials to a concert, to lure Asian players to the property. It has also hired casino hosts with high-end Strip experience and is reaching out to the local Asian community through advertising.

"We think there's a tremendous upside in that market," said Mark Gore, the general manager of the casino. "Something the Hard Rock's never ever had is a piece of that business that we want to tap into and get our fair share."

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They just want to find a way to attract the players who have kinf of stayed away from the Hard Rock. They are trying to cater to them more now so they can gain their business.